Patients were dropping out of the booking flow before they ever reached a doctor. The old app asked too many questions up front and hid the price until the end.
We mapped every step of the patient journey, then cut the flow from eleven screens to four. Pricing moved to the first screen, and we tested each version with real patients every week.
The interface uses soft contrast, large type, and plain language, so it works for anxious or older users.
Completed bookings went up 34%, and average time to consultation fell from nine minutes to under three.