The label had loyal customers at local markets but was about to enter retail stores, where its handmade logo and mismatched packaging wouldn't hold up.
We kept the brand's craft story and gave it structure: a custom monogram, a monochrome palette, and packaging built from recycled card.
We also set the photography style for the new online store, shooting every frame on a clean studio backdrop.
The brand is now stocked in 40 retailers, and online sales grew 2.5x in the six months after launch.