Sendway was growing fast, but its brand looked like every other fintech: blue gradients, stock icons, and nothing that said who they were.
Customers didn't remember the name, and trust was the biggest barrier to a first transfer.
We ran workshops with the founders and interviewed early users to find what made Sendway different: speed, honesty, and a human tone.
From there we built a bold wordmark, a restrained palette, and a flexible layout system that works from app icons to billboards.
The new brand launched alongside a Series A round. In the first three months, brand recall in user surveys doubled and first-transfer conversion rose by 18%.